Every century, changes in technology allow a new art form to take hold. In the eighteenth and nineteenth centuries, it was the spread of the printing press that enabled the novel to reach the heights that it did. In the twentieth century, it was the feature film. Both exist today, and have their own advantages that will give them staying power well into the future. The novel remains the consummate look into the mind, and the written form is the best way to express ideas. Film has the potential to bring together many of the elements of storytelling from novels as well as drama, art, photography and music.